Includes bibliographical references and index.
|LC Classifications||F2651.F55 G72 2009|
|The Physical Object|
|LC Control Number||2008049642|
Amazon Best of the Month, June Proving that truth can indeed be stranger than fiction, Fordlandia is the story of Henry Ford's ill-advised attempt to transform raw Brazilian rainforest into homespun slices of Americana. With sales of his Model-T booming, the automotive tycoon saw an opportunity to expand his reach further by exploiting a downtrodden Brazilian rubber industry/5(). So [until now] there hasn’t been a book-length treatment. However, there was a novel written about Fordlandia [“Fordlandia: Un Oscuro Paraiso”] by an Argentine novelist named Eduardo Sguiglia. I read somewhere that he set out to write a non-fiction account, but that the craziness of it all led him to fictionalize the story. Fordlandia is a haunting, evocative novel at whose core lies a nugget of fact: In , Henry Ford, presiding in divine authority over his automobile empire, grew tired of the British monopoly on Brazilian rubber. So, with signature hubris, Ford decided he would produce his own rubber and set about colonizing the Amazon, ultimately investing millions and founding an/5. Fordlandia: The Rise and Fall of Henry Ford's Forgotten Jungle City by Greg Grandin This is a fine book, both a merciless exposé of misplaced idealism and a detailed study of the economic.
Author Greg Grandin tells the story in his new book, Fordlandia: The Rise and Fall of Henry Ford's Forgotten Jungle City. The project didn't start out well, Grandin says. Fordlandia: The Rise and Fall of Henry Ford’s Forgotten Jungle City is a nonfiction book by American author and professor Greg Grandin, first published in It centers on when Henry Ford, the richest man in the world in , bought a massive tract of land in the Brazilian Amazon. Fordlandia was a commercial enterprise, intended to extract raw material for the production of motor cars, but it was framed as a civilizing mission, an attempt to build the ideal American society. The Fordlandia Power-house, ca. In the early 20th century, a cartel of Dutch and English rubber barons had a stranglehold on the vast majority of the world’s supply of rubber. At that time the sole source of rubber was the South American tree Hevea brasiliensis, whose sap is natural latex. In the s a gaggle of entrepreneurial.
Fordlandia The Rise and Fall of Henry Ford's Forgotten Jungle City. And Greg Grandin's book on Fordlandia is simply magical. Here is the truly epic tale of American adventurers dispatched by Henry Ford in to conquer and civilize the Amazon by constructing an industrial/agricultural utopia the size of by: Few people are aware that Henry Ford tried to build the world’s largest rubber plantation on the banks of the Amazon River. Readers of Greg Grandin’s Fordlandia, which was a finalist for the. Fordlandia is a National Book Award Finalist for Nonfiction.; ISBN: Edition: Title: Series: Author: Imprint: In The Press. About The Author. Customer Reviews. Verified Buyer. Read online. If you’re using a PC or Mac you can read this ebook online in a web browser, without downloading anything or installing software. Fordlandia, as the settlement was called, soon became the site of an epic clash. On one side was the lean, austere car magnate; on the other, the Amazon, the most complex ecological system on the planet. This book of Henry Ford's unfortunate attempt to grow rubber and to instill his American Way of Life in the jungle of Brazil, is overly.